APEX PRODUCT
COMPASS
The platform that runs opening projects end to end — hotels, restaurants, anything with an opening date.
Some operations are too complex for spreadsheets. That's where we start.
Apex Digital builds software for work that has outgrown spreadsheets and shared drives, but doesn't fit standard enterprise tools. Our own products, COMPASS and Kalai, are what that work runs on.
WHAT WE DO
We build products for the operations a business runs on.
Our products are for a particular kind of work: operational, repeatable, spread across departments, and complex enough that most organisations end up running it on spreadsheets, email threads and folders full of near-identical files.
Work like that rarely gets a system of its own. It gets tools — and people fill the gaps between them. We build the system instead, and then we keep running it.
APEX PRODUCTS
Two systems we run.
APEX PRODUCT
Kalai
Document control: one document, one version, whatever the country, brand or client.
CASE STUDY
Hundreds of hotels a year open on COMPASS.
Since 2021, a thousand hotel openings have run through it — each with its own critical path, its own budget, its own owner, its own handover date, and none of them waiting for the others.
- openings delivered
- 1,000
- countries
- 146
- in production since
- 2021
How we work
We start inside the operation
We don't begin with a requirements document. We begin by sitting in the operational meetings, learning how the work actually runs, and finding the parts of it that nobody has ever written down. Most of what we have built exists because we watched it happen, not because someone specified it.
We build few things, and we build them for years
We would rather go deep into one operation than spread thin across many. Depth takes time, and it doesn't end at launch: our first product has been in daily use since 2021 and is still being extended. Work that a department depends on every day is never finished, and we staff for that from the beginning.
We own what we build, and we keep running it
Our products are ours. We are not a consultancy that hands over a codebase and moves on, and we are not a vendor that ships a licence and disappears. The people who designed a module are usually the people still answering questions about it three years later.
Organisations we work with
- Auberge Resorts Collection
- EAST
- Ennismore
- IHG Hotels & Resorts
- Marriott International
- Six Senses
- SLS Hotels
- Virgin Hotels
Founder note and contact
Both of our products started as a conversation with someone who was about to build another spreadsheet. If that's where you are, write before you do.
Dr. Bernhard Schulz, Founder
Talk to us
There's no form. Write to [email protected] and you'll get a person, usually within a day. A demo, a question, or a look at whether any of this fits what you run — same address.